Hongcheng Petroleum Gas Station
Design Concept: A Symphony of Life on the Stairs
Project Location: Gaopi Expressway entrance, Gaopi Avenue, Gaopi Town, Dapu County, Meizhou City, China
Design color tone: Chinese red + pure white
Project area: 600 ㎡
Project Content: pylon sign + Cornice + Convenience Store + Column Covering + Car Wash Equipment + Aluminum Ceiling + Landscape Signage
THE PHILOSOPHY OF HEAVEN AND EARTH IN THE STAIRS
Natural Interweaving
With the concept of “natural interweaving” as its core, the gas station’s exterior, ingeniously designed in the shape of a staircase, evokes the beauty of the fusion of heaven and earth. The red and white colors evoke the alternation of dawn and dusk in nature, pure yet full of tension. In the natural dimension, the staircase’s form alludes to the flow of mountains and rivers and the cascading layers of clouds, encapsulating the allure of heaven and earth within the station. In terms of human interaction, the “staircase” serves as a connecting symbol, allowing “people, cars, and life” to intertwine and flourish here. Drivers arriving here feel like they’ve stepped onto a ladder to a higher level of life, and the gas station becomes a link connecting the everyday with the distant future, the present with the aspirational.
A Warm Narrative Through Interaction
People, Cars, and Life
Focusing on the intersection of “people, cars, and life,” the gas station’s layout is an extension of the living scene. The orderly flow of traffic in the refueling area aligns the rhythm of cars and life; the information displayed on the brand pillars connects people to convenient living. When car owners refuel here, it’s more than just a mechanical refueling;
it’s a dialogue between people, cars, and life. Cars carry people’s aspirations, and gas stations nourish their journeys. These three elements, interwoven within the “naturally interwoven” staircase space, create a warm symphony of life, making every stop a moving note in the symphony of life.
A Coexistence of Order and Warmth
The Hongcheng Concept
The “Hongcheng” concept is deeply rooted in the staircase texture. Red symbolizes the brand’s passion, white symbolizes its integrity, and the staircase shape symbolizes the brand’s upward and solid growth path. Within this “naturally interwoven” space, Hongcheng Petroleum uses gas stations as staircases, connecting people, cars, and life. This conveys the philosophy of “Aspiration as the Foundation, Integrity Building Life.” Through this staircase-like experience, car owners can feel the brand’s reverence for nature and its cherishment of the interaction of life. The gas station becomes a physical symbol of Hongcheng’s deep regional roots and its connection to life. As the staircase ascends, Hongcheng moves inward.
Completed Project Photos
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